CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

11,200

Page Count

87 + cover

Number of Colors

CMYK

Special Techniques

cover Soft touch flood
interior Gloss and Dull UV Strikethrough

Binding

Perfect bound

Dimensions

11.75 × 9 × .25

Paper Stock

Topkote, 130lb cover
Matrix/Jefferson Gloss Book, 100lb


DESIGN CREDITS

Art Director

Chatham Baker

Layout

Charlotte Baker

Additional Designer

Andy McCabe

Photographers

Mark Welsh (lifestyle), Tony Harmer (product)

Project Manager

Melanie Hansen


TAGS

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LINKS

Smith Optics
ColorGraphics

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CLIENT

Smith Optics is an outdoor/gravity sports brand that manufacturers snow goggles, MX goggles, sunglasses, and prescription eyewear for the sport-lifestyle market.


BRIEF

Create a premium sunglass catalog that communicates our brand personality and sets us apart from our competitors. Use beautiful and inspirational product, athlete, and environment imagery to tell our key brand and product stories and elevate the presentation of our product in order to show our commitment to the sunglass category.


APPROACH

The goal was to highlight the Smith product being used ÔÇťoutside walls." We wanted to create a design language that combined/melded action with the personalities of professional gravity-sport athletes. The book needed to be captivating but still authentic to the very discerning tastes of the surf world.







PRODUCTION LESSONSOne of the unforeseen challenges was the difficulty of maintaining the attention spans of professional surfers when the surf came up on The North Shore of Oahu.

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