Business Card for M David Media by Brandon Harrison

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CLIENT

Matt Allen (aka M David Media) is a photographer based in Denver, CO. He is unique in the fact that he only books a handful of clients every year and shoots almost exclusively in the Denver area.

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BRIEF

Booking an exclusive amount of clients every year, Matt wanted a solution that wasn’t just unique and memorable, but also cost-effective.

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APPROACH

We created a solution that showcased Matt’s love for Denver and his affinity for film photography. This way Matt is able to pour his heart, hands, and craft into every detail of each card. From the photography to the hand-stamping, they’re not just a visual of his work, but also a representation of his work ethic. For Matt, business cards are no longer just a promotional tool, they’re a creative outlet.

PRODUCTION LESSONSProducing these cards by hand is very difficult. We had to switch inks in order to speed up dry time and create a permanent print. We also had to heat the embossing powder quickly to keep the film and backing from separating. Lastly, we discovered that placing the business card on a colder surface, such as granite, helps minimize damage to the back of the card during embossing.

Judge's Comments
In a sea of business cards, these tactile, handmade, one-of-a-kind business cards make the recipient feel like they got something special. I can appreciate the lo-fi approach and end result because many entries relied on expensive production techniques. Its simplicity—in execution, size and materials— is what made it stand out. — Robynne Raye