CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

2,000

Page Count

Number of Colors

2

Special Techniques

Binding

Dimensions

2 × 3.54

Paper Stock

Sirio 80, 480gsm


DESIGN CREDITS

Creative Director

Karen Huang

Art Director

Adeline Chong

Designers

Ben Koh, Cheeyi Wong


TAGS

, , , , , , ,


LINKS

Manic

Business Card for/by Manic Design
Business Card for/by Manic Design


CLIENT

Manic is an award-winning creative agency with a portfolio of work that ranges from websites and online campaigns, to advertising and branding.


BRIEF

To get around the awkwardness of first meetings, we set out to design business cards that would help us break the ice and make a lasting impression.


APPROACH

When we designed our new business cards here at Manic, we wanted something that would most accurately represent us: confident, understated, and a little manic. We thought the best way to do that would be to spell it out. We had some great fun coming up with the copy on the back—we promise, each line is accurate to each person here. We’ve always been a fan of tactile things, so we chose Sirio 80 for its heavy stock and matte black texture. The black foil created a lovely contrast with the matte card.

PRODUCTION LESSONSMost of the problems encountered for this project were with the white text on the black. Originally we tried to offset it in silver but we couldn’t achieve the opaque color that we wanted. The text was not as sharp as we desired either. In the end we decided to silkscreen it in white, which turned out perfectly.

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