Business Card for/by Adam Glucksman

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CLIENT

Adam Glucksman is an artist, motion designer, and philosophically-minded professional.

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BRIEF

My goal for this project was to create an original set of business cards that would illustrate my skills as a motion designer by presenting an actual frame from a piece of animation. I therefore created a video to be laser-etched onto individual cards, which were then hand-stamped and numbered. As a bonus, the audience for this project extends beyond my professional circle by allowing the piece to be passed along digitally as a finished video.

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APPROACH

I simply wanted to solve the challenge of presenting myself in a distinct and multi-layered way through the simple and trusted medium of the business card. The concept for this piece is conversation—whether about the project itself, my work as a whole, or my particular philosophies and interests. By creating a card that calls upon its audience to inquire further, I am able to leave a lasting impression. Though each card is unique, they combine to create a unified piece.

PRODUCTION LESSONSEach and every step of this project created a new and complex challenge. As each part came together, the full project had to be considered and revised. Outside of the multitude of technical difficulties and set-backs, the most important lesson was found in planning and organization. Having to create a minute-long animated work, then laser-etch each frame onto the business cards, then photograph each card for the final video took a considerable amount of forethought and intention. If only someone had made an app for that…