Booklet for BPM by Ultra

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CLIENT

BPM, based in Melbourne, Australia, is a boutique property development team specializing in luxury bayside apartments.

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BRIEF

Our brief was to create a sales brochure for this yet-to-be-developed block of apartments which would appeal to a young professional demographic.

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APPROACH

The gardens—created by acclaimed landscape designer Jack Merlo—provide a strong focal point for these apartments. Texture and tone was an important selling feature, so we opted for quality, uncoated paper stocks and foiling to highlight the property’s fine detailing. A green palette was applied throughout this brochure to connect the space to this selling point, blurring the lines between indoors and outdoors.

PRODUCTION LESSONSThe title typeface was initially designed to have a transparent feel via foil application. By working through several iterations of pigment foils, we settled on an underlying print with clear gloss foil; another depiction of the brochure’s message on transitional spaces. To keep the binding invisible, a fold-down poster was included to conceal the saddle-stitching—this also added volume, highlighted Dovrat Ben-Nahum’s illustrations, and encouraged the reader to interact with the publication in an unconventional manner.