Booklet for BPM by Ultra

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CLIENT

BPM, based in Melbourne, Australia, is a boutique property development team specializing in luxury bayside apartments.

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BRIEF

We were asked to create a sales brochure that evoked a sense of luxury bayside living for an affluent street and suburb in Melbourne, Australia.

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APPROACH

Our idea in creating the brand was to offer a nod to the nautical, with a sophisticated modern edge. The blue palette used throughout the brochure evokes the nearby seascape, and connects the space with one of the key selling points for these bayside homes. The binding of fine blue twine is likewise a subtle reference to the quality rope used in boating. We commissioned all photography and renders, and styled them for brand strength, harmony, and continuity.

PRODUCTION LESSONSWe initially proposed to cloth-bind the brochures, but the small production run fell outside the cost-range for our client. We instead settled on a linen stock with a tonal blue PMS finish. The pamphlet stitching combined with the short inserts meant it was difficult to find a binding thread which would not cut through the paper stock, while maintaining the aesthetic and quality of the brochure.