MacDonald Photography is a commercial studio that offers portrait and product photography as well as video production services.
In collaboration with MacDonald Photography, Rule29 wanted to create a breathtaking book of photography that depicts the story behind a cause close to both of their hearts. As a self-promotional project for Brian MacDonald’s brilliant photography we wanted to capture the way he sees the world as well as his ability to shoot.
The approach was to create a larger than life brochure, which seems to be a thing of the past, and use that moment to ask the viewer: what is worthy? The images of youth shot in an empowering way throughout the poorest areas of Nairobi, Kenya, were the focus to this challenge.