CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

5,000

Page Count

100 + cover

Number of Colors

CMYK + 3

Special Techniques

Soft Touch aqueous coating
Spot Gloss UV varnish
Overall dull varnish

Binding

Perfect bound

Dimensions

8.25 × 11.625

Paper Stock

Sappi McCoy, Gloss, 120lb
Mohawk Superfine, Ultrawhite, 100lb
Finch, 50lb


DESIGN CREDITS

Design Director

Rick Slusher

Art Director, Designer

Glenn Chan

Client Service Director

Michelle Steg Faranda

Studio Manager

Joe Kester

Production Manager

Mark Reilly


PRODUCTION CREDITS

Printer Vice President

Robert Dimino


TAGS

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LINKS

SL Green Realty Corp.
Addison
Earth Thebault

Annual Report for SL Green Realty Corp. by Addison Annual Report for SL Green Realty Corp. by Addison Annual Report for SL Green Realty Corp. by Addison Annual Report for SL Green Realty Corp. by Addison Annual Report for SL Green Realty Corp. by Addison Annual Report for SL Green Realty Corp. by Addison Annual Report for SL Green Realty Corp. by Addison

CLIENT

SL Green Realty Corp., New York City’s largest office landlord, is the only fully integrated real estate investment trust, or REIT, that is focused primarily on acquiring, managing, and maximizing value of Manhattan commercial properties.


BRIEF

SL Green’s annual report needed to communicate the long-term attributes that comprise the company’s success story in Manhattan commercial real estate. The company wanted to showcase its assets and growth strategy. The report had to convey SL Green’s innovation in creating value, with fundamental market understanding.


APPROACH

Five chapters outline the ways SL Green sets the bar in its industry, reading as a list of essential “ingredients" to success. The visual, tangible properties are showcased as the entry point to the conversation about the intangible strategies which create value for the company and its shareholders. The report then offers a glimpse inside the company and its key partnerships. The takeaway is the collection of unparalleled attributes which together result in SL Green creating value in Manhattan real estate.










PRODUCTION LESSONSCombining multiple varnishes and paper stocks throughout the piece was not easy—especially when splitting spreads. We loved finishing with the Soft Touch aqueous varnish and anticipated having that alone on the covers but hitting the type with a gloss varnish afterward added that something extra—the second pass through the press was definitely worth it!

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