Wedding Invitation for Amy Kuchinsky and Jamie Gewurtz by The Directive Collective

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CLIENT

Pre­pared for the wed­ding of Amy Kuchin­sky and Jamie Gewurtz with the co-oper­a­tion and sup­port of the Kuchin­sky and Gewurtz families.

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APPROACH

An inno­v­a­tive an inte­grat­ed solu­tion, this invite con­cept was cre­at­ed to col­lect, present, and man­age the many dif­fer­ent parts and ele­ments required. As a mod­u­lar con­cept, dif­fer­ent com­bi­na­tions and per­mu­ta­tions of inserts could be added and sub­tract­ed while pre­serv­ing a holis­tic approach that looked com­plete and well thought-out. Each ele­ment of the invi­ta­tion serves a pur­pose that is both func­tion­al and display-oriented.

The value of trial and error and experimentation cannot be understated in bringing an innovative concept to reality. In all, more than 15 mockups were created prior to final printing specifications. This concept required managing both graphic (information) and physical constraints (mailing dimensions, folding requirements, letterpress accuracy). It wasn’t easy, but thanks to the experience and willingness to experiment by our printer and an understanding client, the project was both a learning experience for all involved and an ultimate success.