Poster for Self-Promotion by Measure, Inc.

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CLIENT

Mea­sure helps busi­ness­es max­i­mize their poten­tial by pro­vid­ing strate­gic and enlight­ened design solu­tions that gen­er­ate mea­sur­able results. Their goal is to pos­i­tive­ly change atti­tudes and behav­iors by help­ing clients iden­ti­fy unique mes­sages and devel­op­ing inno­v­a­tive and emo­tive ways of con­nect­ing them with their audience.

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APPROACH

The poster was designed as a reward for our cus­tomers and sup­port­ers who respond­ed to our pre­vi­ous pro­mo­tion, which was based on the idea of stan­dard­ized tests. The poster illus­tra­tion presents our firm as a jol­ly fac­to­ry, pro­cess­ing the test sub­mis­sions and even­tu­al­ly spit­ting out the results.

This was our first silkscreen piece, so we had to learn about the medium, and relied heavily on our printing partner for advice. As any silkscreen printer will probably tell you, it is important to minimize the amount of fine detail in the design, and lighter colors should have added overlap (known as trapping) where they bump up against lighter colors to avoid gaps from mis-registration. We also found that printing with a layer of opaque white on a colored sheet intensified the overprinted colors and created a nice effect.