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CLIENT

Hyper­Quake is a Cincin­nati-based design agency work­ing with var­i­ous brands in the CPG, Enter­tain­ment, Restau­rant, Retail, Health­care, and B2B cat­e­gories. Hyper­Quake works across a vari­ety of media and for­mats to bring brand expe­ri­ences to life.

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APPROACH

Giv­en the word, “envi­ron­ment,” as the start­ing point for design­ing this print, we want­ed to do some­thing dif­fer­ent, to look at what the word real­ly means, and what it means for us beyond just being con­sci­en­tious. We want­ed to explore how a poster can change with the envi­ron­ment and adapt to it. Also, we want­ed our poten­tial clients to know that we’re thinkers and not just a cou­ple of design punks sit­ting in a stu­dio wait­ing for some­thing to hap­pen. Final­ly, we want­ed the poster itself to be kind to the environment—no inks, 100% recyclable.