CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

2,500

Page Count

46 + Cover

Number of Colors

Cover 1/1
Interior CMYK + 1

Special Techniques

Binding

Z-fold
Double saddle-stitch

Dimensions

4.25 × 10.25


DESIGN CREDITS

Designers

Kimberly Varella and Liz Anderson


TAGS

, , , , , , , , , , , ,


LINKS

deptofgraphicsciences.com
calfund.org
sourceprintmedia.com

Campaign materials for California Community Foundation by Department of Graphic Sciences
Campaign materials for California Community Foundation by Department of Graphic Sciences
Campaign materials for California Community Foundation by Department of Graphic Sciences
Campaign materials for California Community Foundation by Department of Graphic Sciences
Campaign materials for California Community Foundation by Department of Graphic Sciences


CLIENT

Cal­i­for­nia Com­mu­ni­ty Foun­da­tion (CCF) is a non­prof­it orga­ni­za­tion that man­ages 1,600 funds for mak­ing grants, loans, fel­low­ships, and schol­ar­ships. With a con­cen­tra­tion of resources in pri­or­i­ty areas such as the arts, and focused atten­tion on low-income, eth­nic minori­ties, and vul­ner­a­ble populations.


APPROACH

This piece was geared towards CCF donors to reveal the mul­ti­ple art funds that they man­age. We ini­tial­ly built a cam­paign around this focus called “L.A. Makes Art” which talked specif­i­cal­ly about art in Los Ange­les, CA and how fund­ing the Arts not only makes art hap­pen but also plays a fun­da­men­tal role in the cul­ture of the city. The brochure dou­bled as an infor­ma­tion­al guide to CCF’s funds and a sketch­book to invite fun­ders to become a part of art-mak­ing in Los Ange­les. These brochures are pro­vid­ed at many events includ­ing stu­dio tours, muse­um tours, lun­cheons, etc. where donors and artists will con­nect directly.

PMS 872 looks really red on yellow paper. We had to wash up and change to 871—huge difference. Could have been avoided by ordering a draw-down. Also, the paper for the cover was much more rigid than we anticipated. We ended up doing a double score on the folds to help it sit—a little—flatter.

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