Business Card for Self-Promotion by Tactic

---

CLIENT

Tac­tic® is a brand­ing firm focused on deliv­er­ing thought­ful design and brand devel­op­ment. Locat­ed in Indi­anapo­lis, IN, it main­tains a nation­al client list of health­care, tech­nol­o­gy and pro­fes­sion­al ser­vices clients.

---

APPROACH

We set out look­ing for some­thing sim­ple, yet dynam­ic and mem­o­rable. We loved the idea of let­ter­press, and stuck with a sin­gle col­or to off­set some of the cost. From the start, we were attached to the idea of every­one hav­ing their own unique back, and we played around with sev­er­al dif­fer­ent options before arriv­ing at the loose halftone head­shots. We felt that trans­form­ing a basic form—the dot—into some­thing unique and unex­pect­ed spoke to our effi­cien­cy and cre­ativ­i­ty. Plus, recip­i­ents have real­ly enjoyed dis­cov­er­ing the images.

We thrived while designing within the boundaries and limitations of letterpress, but if anything, we learned a lot about its amazing capabilities, especially in the hands of a capable printer. And finally, just because someone has a press and says they have a letterpress shop doesn’t mean they’re capable.