CATEGORY

Die-cutting

RANK


PRODUCTION DETAILS

Quantity

100

Page Count

Number of Colors

Special Techniques

Binding

Dimensions

2 × 3.5 × .01


DESIGN CREDITS

Ksenya Samarskaya


TAGS

, , ,


LINKS

samarskaya.com
miotokida.com
aculineetch.com

Business Card for Mio Tokida by Samarskaya
Business Card for Mio Tokida by Samarskaya
Business Card for Mio Tokida by Samarskaya
Business Card for Mio Tokida by Samarskaya


CLIENT

Mio Toki­da is a Japan­ese jew­el­ry design­er, hand-assem­bling ele­gant sil­ver chain orna­men­ta­tion, based out of New York, NY.


APPROACH

Toki­da approached me look­ing for a pro­mo­tion­al busi­ness card for a new line of her jew­el­ry, which is com­posed of thin del­i­cate met­al threads hooked and looped togeth­er to form a dec­o­ra­tive yet restrained chain. In talk­ing over the design with her, I got excit­ed about the pos­si­bil­i­ty of hav­ing the card be an inverse of her final prod­uct, as if the chains could’ve been gath­ered from the miss­ing punch­es of the card. Cus­tom script let­ter­ing for the per­fo­ra­tion was then designed in order to bring a sense of del­i­ca­cy and refine­ment to the met­al cards.

The key balance in designing this card was to use the metal without it seeming heavy or too masculine, which was achieved with a careful contrasting of the lettering to the materials. Upon receiving the final cards, we were continually pleasantly surprised with how they looked in different settings: bright and backlit, with moving cityscape lights or television glimmering through, or the shadows they cast at different angles.

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