CATEGORY

Die-cutting

RANK


PRODUCTION DETAILS

Quantity

12,000

Page Count

12 + Cover

Number of Colors

CMYK + 1

Special Techniques

Binding

Folding
Saddle-stitched

Dimensions

5 × 7.5


DESIGN CREDITS

Creative Director

Peter Metz

Designer

Mette Hornung Rankin

Writer

Norm Sajovie

Illustrator

Mike Carina

Scroll

Artwork Chen Jun


TAGS

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LINKS

sockeye.tv
portlandchinesegarden.org

Brochure for Lan Su Chinese Garden by Sockeye
Brochure for Lan Su Chinese Garden by Sockeye
Brochure for Lan Su Chinese Garden by Sockeye
Brochure for Lan Su Chinese Garden by Sockeye
Brochure for Lan Su Chinese Garden by Sockeye


CLIENT

Lan Su Chi­nese Gar­den, for­mer­ly Port­land Clas­si­cal Chi­nese Gar­den, is locat­ed in Old Town, in down­town Port­land. It occu­pies one city block and was built in coop­er­a­tion with Port­land’s sis­ter city, Suzhou, China. 


APPROACH

Lan Su, trans­lat­ed, means gar­den of the awak­en­ing orchid. Spot illus­tra­tions rein­force key ele­ments and themes that edu­cate vis­i­tors about anoth­er world­view; one that places empha­sis on nature to find true mean­ing. Infor­ma­tion is eas­i­ly found using the always avail­able map flap and tiered index-style pages, mak­ing sure vis­i­tors don’t feel lost and are eas­i­ly able to explore every nook and cran­ny of the garden.

There was a need to keep the production cost low, while having a level of detail that was customized. Our solution was to create tiered pages with a folded map. This was a low-cost solution, that also made it very easy to use—even if the hand-folded map flap added cost (didn’t know previously that not all folds can be done by machine). In retrospect, we wish we would have known there was a slightly different texture on either side of paper that resulted in a subtle color variation on pages.

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