Book for RRR Project by Nohawk

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CLIENT

The RRR Project is con­cerned with tying togeth­er the left­overs and scraps cre­at­ed by the actions of today and yes­ter­day. Cre­at­ing con­nec­tions between artists of diverse back­grounds, gen­er­a­tions and loca­tions, we are inter­est­ed in telling a uni­fied sto­ry that sums up the world today. 

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APPROACH

The RRR Project—short for Reduce, Reuse, Recycle—invites par­tic­i­pants to “Look around your envi­ron­ment, see what you can save, pick it up, turn it over, and look at it in a dif­fer­ent way.” The result is a col­lec­tion of art­work, pho­tog­ra­phy, words and all oth­er kinds of visu­al flot­sam and jet­sam giv­en a sec­ond chance to inspire in a col­lec­tive expe­ri­ence. First pub­lished as an e‑zine cel­e­brat­ing Earth Day, RRR now comes in a juicy, print­ed book, RRR.001.

Since RRR.001 was self-published, we were concerned with keeping costs low while still utilizing an environmentally friendly printing process. We broke the book into three signatures, two of which would only use two colors (black and PMS 311) while the middle signature would be printed in CMYK. As a result, special attention had to be paid to ensure that the artwork not only looked good if converted to two colors but also fit well in the overall story, keeping a nice flow and pagination.