CLIENT
The Society of Graphic Designers of Canada (GDC) has been an advocate, voice, and resource for Canada’s graphic design community.
APPROACH
For this annual report we sought to not only utilize unused materials but rethink efficiency in itself, adopting many steps, methods, and concepts to truly embrace sustainability and produce this book in an environmentally friendly manner. This included conjuring ideas where we could eliminate the need of using fresh materials altogether. Our biggest smile comes from using otherwise discarded make-readies. We took these sheets from other completed jobs to use as our main stock: fold these together and you’ve got yourself a blank canvas; paper that would have otherwise had to undergo the process of being “recycled”. The size of the book even matters, as it takes advantage of the optimal surface area per press sheet, needing less trimming and wasted paper. Plus, it’s easier and cheaper to move through the postal system. Lastly, the book uses only two spot colours, reducing the amount of ink needed.
