ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Kim Scodro Interiors Mini Brochure and Business Cards
Production Method
Digital
Foil stamp
Design
Knoed Creative
Kim Knoll - Creative Direction, Design, Production
Kyle Eertmoed - Creative Direction
Aimee Lehto Schewe - Copywriting
Tru Studio - Photography
Printing
Graphic Arts Studio
The designers behind this brochure did not give up on their ideal design based on feedback from the printer. Instead they foraged ahead and found a vendor who could accomplish what they wanted, and it turned out exactly as they dreamed it.
Dimensions (Width × Height × Depth)
–
Page Count
16
Paper Stock
200 C, 110 C, 100 T
Number of Colors
4/4
Varnishes
API 4044s St. Tropez Foil Stamp
Binding
Gold Saddle Stitch
Typography
AvantGarde
Project Description
Kim Scodro Interiors is a boutique luxury interior design studio based in Chicago and Phoenix. They create spaces that are timeless and refined, yet tastefully current. With a desire to contact the top brokers in real estate, they wanted to make the best first impression through a mailer. We designed new business cards and a one-of-a-kind mini portfolio brochure complete with a built-in pocket that held one of the cards. We worked with a copywriter to include an overview of their studio and ended the brochure with a list of accolades. Features include an all-over metallic gold foil stamp, die cut corners, half sheet and gold stitching.Production Lesson(s)
This was one of those situations where we got a paper dummy made prior to sending the files to print and were so glad we did. The paper we thought would work ended up being too thick and the dummy popped open and would not lay flat. We changed the interior paper to be thick enough to not show the images through the other side, but thin enough to lay flat.Also, we designed a pocket to go on the inside back cover, to hold a business card. The inside back cover has a full bleed photo covering the entire page, making the pocket almost invisible. The first printer we quoted this with said it would not be possible to fold/glue the pocket and have the image on the pocket line up perfectly with the rest of the image. Rather than obeying their advice and changing our design, we found a printer who would do it, and did so with no hesitations. We couldn't be happier with the result.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 21, 2016
Filed Under
Collateral
Digital
Foil stamp
Tagged with
avant garde
business card
cmyk
collateral
digital
foil stamp
saddle-stitch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Black Sheep Studio Business Cards and Promotional Items
E.A.S.E. Stationery Set
“A to Z Letters for Sale” Promo
End of Work iPad and Notebook Cases
CNN Digital New Hire Kit