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BROWSE
TRU STUDIO 2014 Promotional Poster
Production Method
Digital
Design
Knoed Creative
This project was a design collaboration between Tru Studio & Knoed Creative
Printing
The Graphic Arts Studio
Chicago-based, husband and wife photography studio TRU STUDIO collaborates with design and branding agency Knoed in this two-sided, folding promotional poster with surprises inside.
Dimensions (Width × Height × Depth)
11.5 × 18.25 in.
Page Count
–
Paper Stock
803 MPC Matte Text
Number of Colors
6 Color Digital Press
Varnishes
–
Binding
–
Typography
Letter Gothic
AT Sakers Gothic
Chaparral Pro
Project Description
This two-sided, folded promo poster for Tru Studio serves as an introduction piece to get people familiar with the breadth and style of their photography. Film strips on the one side showcase the storytelling focus of the photography, while the reverse highlights a large single image. The unique folding method creates two pockets for inserts. The front contains a hand-written note, and the other holds some fun branded temporary tattoos that encourage art producers and creatives to Instagram or Tweet pictures of themselves sporting their mark.Production Lesson(s)
Making sure that the fold lines of the poster matched up with the photos on the filmstrip was a challenging, but rewarding detail. Also, creating an intentional way to display the hand-written note and tattoos.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 13, 2015
Filed Under
Digital
Posters
Tagged with
folded poster
photography
pocket
tattoo
temporary tattoo
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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