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BROWSE
Handmaiden Fine Yarn Tags
Production Method
Offset
Thermography
Design
Rarebird Brand Strategy and Design
Creative Direction: Cameron Jantzen
Design: Anna Ramsay
Printing
BCT Atlantic
Packaging yarn is a significant undertaking with a lot of moving parts. Brand Strategy and Design firm Rarebird devised a solution that incorporates thermography and silver foil, ensuring the product stands out from the shelf.
Client
Handmaiden Fine Yarn Inc.
Quantity Produced
60,000
Production Cost
$10,000
Production Time
8 weeks
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
94lb C
Number of Colors
2 + 2
Varnishes
Matte Laminate on Stickers
Binding
–
Typography
Emigre Tribute
FF Kievit
Project Description
A labelling system for a hand dyeing company selling high end yarns for knitters, we wanted the labels to reflect the tactility of the yarn and include a process like theirs, with an organic nature. So for stock we picked a real felt, and to match the irregularity, we created large areas of thermography.We also wanted the labels to be small to feel appropriate with the skein size, but stand out on shelf. The shine of the thermography and adding a silver to further emphasize that in the label did the trick while matching the yarns positioning as a higher end product.
To take full advantage of the press sheet we created 14 different patterns using illustrations of stitches and deconstructed skeins. Moving to a sticker system from a full offset process allows for shorter, quicker turn print runs, and so the project was cost neutral with the previous labels.
Production Lesson(s)
The tags feature a two colour black, we wanted to use a flat black and the shiny raised irregular black thermography, but realised looking at samples that we needed to spec an 'off-black' for our second black to get contrast.We worked hard on the stickers to get a good finish look of shiny but not too heavy - they are printed on an hp Indigo in white and black on silver foil style substrate with a Matte Laminate to bring the silver down.
In terms of lessons, we found the registration on the thermography pretty loose. We also discovered after a few runs that a .5" sticker was too small for the printer to do in small numbers–they just repeat too fast on the roll at their size, which was unfortunate, as a big part of the brief was something where we could run small numbers of yarn stickers and colour stickers on demand.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 18, 2015
Filed Under
Offset
Packaging
Thermography
Tagged with
digital
labels
offset
packaging
stickers
thermography
yarn
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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