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BROWSE
Huckle & Goose Recipe Journal
Production Method
Digital
Letterpress
Design
Cast Iron Design
Art Direction + Design: Jonathan Black
Art Direction + Copywriting: Richard Roche
Printing
Smokeproof Press
Looking more heirloom than GMO, this seasonal farmers market journal keeps production costs low by wrapping a digitally printed interior with a letterpressed cover. (Great lessons learned too, on the sidebar of this post).
Dimensions (Width × Height × Depth)
–
Page Count
8 (32 faces)
Paper Stock
80# Cover, 80# Text, 24# Writing
Number of Colors
1
Varnishes
–
Binding
Singer Stitch
Typography
Knockout
Domaine Text
Project Description
We were commissioned to design and write copy for bespoke recipe journals which was a perfect opportunity to employ the brand's down-to-earth and effortlessly witty sense of humor. The journals are singer stitched and use colored endsheets to impart useful and humorous information. The cover was letterpressed and the endsheets and interior pages were digitally printed using a Xerox Nuvera press which can print with extremely high resolution (lines down to 70 microns) and precise alignment, making it ideal for affordable pages.Production Lesson(s)
We learned: 1. That a simple notebook in reality is actually incredibly complex and we spent about double the time on production oversight than we did the actual design. 2. Singer stitch is really difficult to keep perfectly straight and consistent (we knew this due to tests we had received prior to running the whole job) which the client accepted and even embraced. 3. Binding too many pages can create a really springy notebookâwe lowered the amount of interior pages to avoid this. 4. Xerox Nuvera are really great digital presses and can get crazy fine detail, better than the big digital presses like the HP Indigos, etc. 5. Small notebooks/journals are incredibly cheap (under $1.50) if you stick to digital printing and have them saddle-stiched.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 19, 2014
Filed Under
Digital
Journals
Letterpress
Tagged with
booklet
digital
journal
saddle stitch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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