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BROWSE
Stream Realty Partners ‘Give Thanks’ Project Cards
Production Method
Deboss
Foil stamp
Design
Stream Realty Partners: Candice Riley Campbell
Clare Wood, Stream Realty Partners
Karen Cruickshanks, Stream Realty Partners
Printing
Henry + Co.
These thank you / holiday cards capture Stream Realty’s 2013 milestones through icons instead of words or images. The concept required prudent design forethought to get the images just right for the high-end printing techniques chosen for these cards. Overall, these are a nice alternative to traditional holiday cards, and several steps up from the standard thank you card.
Client
Stream Realty Partners
Quantity Produced
2,800
Production Cost
$12,000
Production Time
3 weeks
Dimensions (Width × Height × Depth)
6 × 9 in
Page Count
–
Paper Stock
Reich / Savoy / brilliant white / 130 C
Curious Collection / vellum / pearl / 80 C
Number of Colors
–
Varnishes
Gold Foil
Binding
–
Typography
Avenir 35
Avenir 95
Project Description
Our goal for this year's national holiday card was to 'give thanks' to all of those who have partnered with us throughout 2013 and contributed to our 'Stream story'. We knew we wanted a final piece that could capture that story through visuals, not words—so, we began collecting the top five 2013 milestones from each of our ten markets. From there, we got to work illustrating icons to summarize each milestone and further arranged them together to support the blind de-boss base of our card.Our founding partners crafted the intro messaging to support the vellum top sheet, and we hand-illustrated the accompanying 'Give Thanks' lettering that would run on both the vellum sheet and act as the outer envelope seal.
The card back expresses the true message of this project, extending thanks. In lieu of traditional holiday gifts, the firm generously donated to select charities on our Clients behalf.
Production Lesson(s)
This was a time-sensitive project, as it needed to be distributed around Thanksgiving. We knew the detail work / appropriate scale of the icons was crucial to perfect prior to submitting to print (to ensure a seamless plate making process), so we did multiple test prints / visualization renderings in-house—making sure that no detail got lost in translation.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 13, 2014
Filed Under
Deboss
Foil stamp
Holiday Card
Tagged with
Gold Foil
Realty
thank you
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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