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BROWSE
Weingarten Art Group Identity and Communications
Production Method
Letterpress
Offset
Design
Rigsby Hull
Creative Direction: Lana Rigsby, Thomas Hull
Designers: Thomas Hull, Laura Tait, Carmen Garza
Printing
Workhorse Printmaker (Letterpress)
There is a subtlety and a demure energy to this identity and communications system that supports the artists’ work but lets it stand out on its own. The level of sophistication communicated through the light type weight and deluxe print job help meet the expectations of art advisors, acquisitions specialists, and educators.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Cranes Crest / 179lb / Kid Finish / Fluorescent White
Number of Colors
Stationery: 3/0 (blind strike)
Brochures: 5/5 (CMYK + PMS + Dull AQ)
Varnishes
–
Binding
Loose binding
Typography
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Project Description
When Lea Weingarten opened her doors in 2006 as Contemporary Connoisseur, she brought a wealth of experience and a deep rolodex of galleries, artists and art buyers. As her reputation and client base expanded, she outgrew her company’s name and the limits of contemporary art. Working with Rigsby Hull, the company changed its name to Weingarten Art Group on January 1, 2012. We developed a new word-mark—which subtly highlights the word “ART” in the name “WEINGARTEN”, website, blog and communications surrounding the launch.At the center of Weingarten Art Group’s communications is the Quarterly. Leveraging the Group’s deep connections to artists and galleries, Rigsby Hull has designed and produced an ongoing series of oversized publications--released every three months--depicting recently seen artists, shows, openings and installations.
Production Lesson(s)
Workhorse Printmakers still has us believe that the edge painting is done by spraying Cheeto dust on the business cards. We're suspicious.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 30, 2013
Filed Under
Letterpress
Offset
Tagged with
Blind Embossing
orange
painted edges
subtle
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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