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José Ernesto Rodríguez Business Cards
Production Method
Offset
Rubber stamp
Design
José Ernesto Rodríguez
Printing
Flyeralarm
These business cards are money and they don’t even know it! José Ernesto Rodríguez’s business cards, which are stamped onto expired Nicaraguan bills, are certain to make a memorable impression, and carrying them around in your wallet will only add authenticity.
Client
Self-promotion
Quantity Produced
150 Business Cards
1,000 Letterheads
Production Cost
$90.00
Production Time
1 semester
Dimensions (Width × Height × Depth)
4 × 1.5 in
Page Count
–
Paper Stock
Real Nicaraguan expired bills90g Offset white
Number of Colors
1
Varnishes
–
Binding
–
Typography
Helvetica
Project Description
My goal was to create a very personal corporate design. Since I have just completed my graphic design studies, my contact info will change constantly over the next few years. Therefore I created a letterhead and a business card that can be updated easily and cheaply. For the business card I've used old and expired bills from my fatherland Nicaragua. The latest contact info is then applied with a stamp. I pre-printed the letterhead without information. The address, the sender, the customer data etc. is written on the back of the letterhead, so the front only has the pure text. The concept of the logo emerged at the beginning when I built a stamp with letters.Production Lesson(s)
A bold typeface was necessary to make the information on the small stamp readable. The acrylic paint and stamp ink need at least one day each to dry properly. Printing and testing the letterhead a few more times before sending it to the printer would have saved me a bit of money and the test print.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 2, 2013
Filed Under
Business Cards
Identity Materials
Offset
Rubber stamp
Self promotion
Tagged with
money
rubber stamp
variable
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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