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BROWSE
Dot Graphics Marketing Kit
Production Method
Offset
Design
Version-X Design
Designer: Steve Silvas
Creative Director: Chris Fasan
Printing
Dot Graphics
A capabilities showcase for a printer. A dog and pony show to be mailed to existing and prospective clients. The perfect playpen for a designer to push the boundaries of production while keeping in mind the final goal.
Dimensions (Width × Height × Depth)
–
Page Count
14
Paper Stock
House stock / 100T
Number of Colors
CMYK + 1 PMS
Varnishes
Spot UV
Binding
Drilled with colored Chicago screw fasteners
Typography
Neutra Text
Muncie
League Gothic
Project Description
After working with Dot Graphics a few times for our printing needs, the LA-based printing company came to us for some help. We were asked to create a self-shipping marketing kit that would showcase the different kinds of media, inks, varnishes and finishing techniques that the company offered. The kit consists of two brochures, which are filled to the brim with special effects including embossing, die cut, spot UV, foil stamps, drilling and more. The brochures are held securely by a printed gatefold board tray, which features the vibrant red shade that serves as the company's new primary color. All of these are contained inside a specially designed corrugated box, which is wrapped in custom-printed holographic foil paper. Ink and masks were used strategically to provide a unique and eye-catching pattern, which reflects light in all colors. The box makes a strong first impression when it's shipped to new or returning customers in the mail -- when they open the kit, they're treated to fresh new ideas that showcase just what Dot can really do.Production Lesson(s)
As a designer, it's important to me that the final product matches my initial vision. We all know, even the best of printers like to change things on press or don't read instructions, even if they're clearly labeled, so it's really crucial to hound your printer, ask questions and demand press checks.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 21, 2013
Filed Under
Offset
Self promotion
Tagged with
CMYK
foil stamp
house stock
offset
PMS
self-promotion
spot uv
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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