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BROWSE
Hilary’s Identity, Business Cards, and Tags
Production Method
Letterpress
Rubber stamp
Design
Ghost
Matthew Pickett, Creative Director
Joel Schierloh, Designer
Printing
Mama's Sauce
Delivering a hand-made look and feel by combining traditional printing methods as well as a few DIY details to the identity materials for Hilary’s, the team at Ghost dutifully delivered a stunning range of bits and pieces that come together beautifully.
Client
Hilary's Curious Goods & Custom Gifts
Quantity Produced
1,000 Cards
2,000 Tags
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
Various
Page Count
–
Paper Stock
Neenah / Environment / Desert Storm + Quest White / 80C
Number of Colors
1/2
Varnishes
–
Binding
Duplexed
Typography
Custom
Hoefler Text Swash Italic
Brandon Grotesque
Project Description
The work for Hilary's logo and graphic standard was an incredibly fun and organic creative process. For the small boutique booth in an antique shop, the solution came through custom hand-drawn typography and craft-like paper. Finished off by hand-made details and personalized stamps.Production Lesson(s)
Going in with the mindset that all materials had to be as handmade as possible created several challenges. The only way to overcome them on this one was the extra time and effort. In the end it was totally worth it.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 19, 2012
Filed Under
Business Cards
Letterpress
Rubber stamp
Tagged with
DIY
identity materials
letterpress
neenah
stamp
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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