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BROWSE
Olive or Twist Business Cards
Production Method
Letterpress
Design
Tilt
Design: Scott Hodgin
Creative Direction: Scott Hodgin, Todd Davidson
Printing
Mama's Sauce
Resembling a coin flattened on the railroad tracks, this business card good for one free drink looks both valuable and enticing.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
French Muscletone 140 C
Number of Colors
2/1
Varnishes
–
Binding
Duplex
Typography
Neutraface
Chronicle Compressed
Custom, hand-drawn script
Project Description
Olive or Twist specializes in making classic and unique handcrafted cocktails. So using some good ole handcrafted letterpress seemed like a perfect and natural fit.Production Lesson(s)
In order to highlight the character of the French Muscletone Pure White, the positive space in the logo was left blank. This means that the character of the printed negative space had to match the Muscletone Black that was duplexed to the opposite side. Cohesion was very closely monitored because of this. Similarly, matching the same gold Pantone value on black paper, white paper, and with edge paint was imperative and, well... tricky.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 28, 2012
Filed Under
Business Cards
Letterpress
Tagged with
business card
duplex
letterpress
oval
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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