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BROWSE
Client
Self
Quantity Produced
1,500
Production Cost
–
Production Time
2 weeks
Dimensions (Width × Height × Depth)
5.75 in × 8.25 in
Page Count
24
Paper Stock
Cover: Savoy, 118 lb
Interior: Mohawk Options Vellum, 70 lb
Number of Colors
–
Varnishes
–
Binding
Sewn
Typography
–
Lettersketch was founded in 2011 by best friends Teela Cunningham (graphic designer) and Nina Roefaro (interior designer) who dreamed of starting something artistic together. Sketchbooks have always been an important part in both of their design lives; a record of our growth, of thoughts, who they were before today, all making a mark with graphite on paper.
Our purpose was to create something we could feel responsible for, environmentally and aesthetically. We like subtlety with a focus, so we knew blind impression was the direction we wanted to go, and throwing in some pops of red seemed like a no brainer. Our sketchbooks are entirely USA made with a beautiful cotton stock cover and FSC certified (made with windpower!) interior stock. Each sketchbook comes with a hand stamped 100% cotton pouch, and because we like working with our hands, we threw in a red carpenter’s pencil, hot stamped with our logo in white - the pencil most commonly sharpened by hand.
When we first came up with our idea, the plan was to letterpress the covers. After discussing the project with our printer, we learned a lot about the difference between letterpressing with a cold polymer plate vs. debossing with heat and a copper plate. Obviously going the copper route was more expensive (you’re charged per square inch for the plate), but these plates will last and last (making future jobs much cheaper), while a cold polymer plate’s lifespan is limited. Using the copper plate also allowed for deeper, crisper impressions—our greatest concern because everything about our idea relied on the tactile experiences our customers would get. We were stoked with how everything came out, and still love running our digits across them!
Lettersketch Sketchbooks
Production Method
Deboss
Design
Lettersketch Sketchbooks
Teela Cunningham
Nina Roefaro
Printing
Henry + Co
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 1, 2012
Filed Under
Deboss
Product
Tagged with
blind
deboss
mohawk options vellum
savoy
sewn
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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