ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
Self-Promotion
Quantity Produced
200
Production Cost
–
Production Time
1 month
Dimensions (Width × Height × Depth)
Box: 11 in × 8.25 in × 1.57 in
Brochure: 9 in × 22.25 in
Page Count
–
Paper Stock
French Paper Speckletone, 270 gsm
Number of Colors
4 spot
Varnishes
–
Binding
–
Typography
Champion
Wisdom Script
Deming
Duke
Aldine Expanded
Eames Century Modern
Nexus
Glypha
If someone mailed me a silkscreened box, I’d open it no matter what. Even if it had an IRS audit letter in it. I would just have to look. That’s score #1 for MCM’s new self-promotional mailer. #2 is the flow chart, which I am also incapable of resisting. Something about easy Yes or No questions just makes me want to answer them. Finally, the card announces Freedom Fighter Carpy’s visit to San Francisco, which is a cute way to get meetings. A little overboard on the packaging? Maybe. But I would have opened it, and that’s half the battle.
The “Free Your Brand” box is a self-promo mailer from the agency to key prospective clients as a creative new business outreach strategy. Designed to match MCM’s brand standards and personality, the enclosed print piece tells a fast, yet funny story about the challenges and opportunities our clients face every day. The mailing box itself is designed as a teaser of what’s inside — inspiring higher open rates.
“Free Your Brand” Mailer
Production Method
Design
MCM Communications
Creative Director: John McWilliams
Designer: Josh Schott
Printing
Alpha Screen Graphics Inc.
Champ Printing Company Inc.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 30, 2011
Filed Under
Self promotion
Tagged with
brochure
mailer
offset
silkscreen
spot ink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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