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BROWSE
Client
Self-Promotional
Quantity Produced
500
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
3 in × 3 in
Page Count
–
Paper Stock
Uncoated Process Blanks
Number of Colors
2 Spot with Overprint
Varnishes
–
Binding
–
Typography
Helvetica Neue
This personal business card by Chris Jones is brightly colored and nicely designed. The seldom seen square shape stands out and would be difficult to misplace in one’s wallet. The whale is certainly n friendly mark that could likely stand alone. The distressed look of the white card showing through the ink gives the it a nice textural look that, in my humble opinion, feels right at home with the rest of the card. My only concern lies in finding the connection between the whale and popcorn, but perhaps I’m just not meant to know.
I feel like in this digital age, business cards rarely make it to a persons desk or file do to the fact that the info goes in your phone or on your computer and the card goes in the trash. I wanted to create a card that made people want to keep it (like most stuff on FPO). I wanted the letterpress to give a nice bite into the sheet and create a texture that people would want to touch. I also wanted this piece to be thick. After talking with Keith at Cranky Pressman he recommended a stock they use called “Process Blanks”. It was perfect for what I wanted to achieve.
Being in the middle of a re-brand, and wanting the card to be letterpressed, the logo itself started to evolve significantly. The lines in the type, and grunge texture in the whale were all thought through to get the great feel that only letterpress can really achieve.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 12, 2011
Filed Under
Business Cards
Tagged with
business card
letterpress
spot ink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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