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BROWSE
Client
Self-promotion
Quantity Produced
300
Production Cost
–
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
18 in × 24 in
Page Count
–
Paper Stock
French Paper, Poptone, Sweet Tooth, 140 lb Cover
Number of Colors
4 Spot
Varnishes
–
Binding
–
Typography
Various Found and Hand Lettered Type
Baskerville
Brothers by Emigre
Cantebury Sans by Kingsley/ATF
Engravers Gothic
Estillo
Gill Sans
Herald Gothic
The Heads of State have put together a literary-sort-of-meta poster about business cards. And not just any business cards:
We wanted to make a mostly-typographic promotional piece based on Chapter 4 of F. Scott Fitzgerald’s The Great Gatsby. That chapter has a section that is essentially an attendance list of all the folks who came to Gatsby’s lavish parties. There are hints about a character’s profession, or address but mostly it is just names. And the names are extraordinary. That lead us to making 1920s-inspired business cards. We had to make up a lot of background information where it wasn’t provided in order to better inform the design so over time it became a bit of an authorship project, too, with F. Scott Fitzgerald as our copywriting partner.
The result is a dazzling array of vintage typography with an amazing finish: 4 spot colors in letterpress. That’s a lot of juicy overlays and tricky trapping.
“Great Gatsby” Poster
Production Method
Design
The Heads of State
Creative Director, Designer: Jason Kernevich
Designer: Raphael Geroni
Art Director: Dusty Summers
Printing
Studio on Fire
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 20, 2010
Filed Under
Posters
Tagged with
french paper
french paper pop tone
letterpress
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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