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BROWSE
Client
Self-promotion
Quantity Produced
50
Production Cost
–
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
24 in × 18 in
Page Count
–
Paper Stock
Cougar Natural, 100 lb Cover
Number of Colors
2 Spot (PMS 811 and Cool Gray 11)
Varnishes
–
Binding
–
Typopgraphy
Custom ambigram
Archer by H&F-J
While the real star of this self-promotional poster created by Kihei, Hawaii-based design Tim Parsons is the ridiculously good-looking ambigram that spells Aloha in one orientation and Mahalo in the other, the design and printing helps it stand out quite nicely knocked out of a deep orange and set against a great, exaggerated-halftone image.
Aloha and Mahalo are two Hawaiian words with a deep meaning. I noticed that they had a visually similar structure and thought that they’d make a perfect ambigram.
Aloha
Love — Affection — Compassion — Mercy — Sympathy — Pity — Kindness — Sentiment — Grace — Charity — Greeting
Mahalo
Thanks — Gratitude — To Thank — Thank You Very Much — Compliment
Looks can be deceiving, it was a lot harder than I thought. Below you can see some of the original sketches and in-progress screen printing. More detail can be found here.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 15, 2010
Filed Under
Posters
Tagged with
ambigram
cougar
poster
self-promotion
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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