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BROWSE
Client
Greenpeace: Redesign BP's Logo
Quantity Produced
10
Production Cost
–
Production Time
24 hours
Dimensions (Width × Height × Depth)
35 in × 35 in
Page Count
–
Paper Stock
Uncoated 20lb
Number of Colors
Black
Hershey's syrup
Varnishes
–
Binding
–
Typography
–
Not looking to get into a discussion on politics, economics or environmentalism here on FPO… but we did get this unique poster in our inbox that while somewhat unrealistic as a final product, the process definitely caught our attention. And made us crave a Sundae.
In the spring of 2010, Greenpeace had an open call to the public to redesign BP’s logo after the oil spill in the Gulf of Mexico. Initially, I began working on concepts for the logo, but after some exploration, I came up with a concept that involved looking at the disaster from the animals’ perspective. The new direction was to create a series of posters with the concept that would show the different type of animals effected by this disaster, covered in oil, with the headline “I want my life back.”
Less than a month before, the CEO of BP said “I would like my life back,” however when the media got ahold of it the quote turned into “I want my life back.”
The posters were printed on a black and white Oce printer at 35 in × 35 in and then Hershey’s Chocolate Syrup was applied to them to mimic the oil. I learned that Hershey’s Syrup is a very interesting substance that is a lot like oil. They both have a very strong smell to them when you get close to large amounts of them and they both are extremely messy. I expected the Hershey’s Syrup to dry, but even after three days it was covered in a bunch of ants and bugs that were on a sugar rush, but the syrup still had not dried.
This poster in particular was shortlisted in the Best Wildlife category for the Greenpeace competition, however it was not the winning selection.
A dramatic effect that could be simulated at a greater cost with a more permanent lifespan. Any suggestions?
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 19, 2010
Filed Under
Posters
Tagged with
black
DIY
hershey's syrup
oce printer
poster
square
uncoated
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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