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A Division of UnderConsideration

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2009
–
2017

8 Faces is a print magazine for devotees of typography and the aim of the magazine is to bring type to the masses. Noting that current publications on the subject are often unnecessarily highbrow and carry an extremely high price tag, Elliot Jay Stocks decided to develop a magazine for the people who love type, but you don’t have to be a real type nerd to enjoy it. The main goal? to encourage learning and passion for typography at all levels.

The magazine started life as a little side-project; a personal indulgence. Because I work predominantly on the web, I felt frustrated that so many of my projects were ephemeral and short-lived. I wanted to do more print work, and something on a large scale. Something that would be beautiful, and smell great, and be so special that I — and all readers — would want to keep it forever. Plus, I felt that the other typography magazines on the market were priced way too high and were totally inaccessible for the casual type fan. Typography seems to be — especially in the web design community — a very big subject right now, and I was confident that there was a space for a small, lovingly crafted, reasonably-priced-yet-very-high-quality magazine.

Printed on heavy uncoated stock, with a foil-blocked cover, and lovingly pressed at just 1,000 limited editions, each issue is a true collector’s item. Unlike most magazines, advertising is kept to an absolute minimum and each copy is individually numbered, so 8 Faces is more at home on a bookshelf than in a magazine rack.

Elliot’s love for the project as well as his dedication to see it to fruition was surely tested many times along the way.

The biggest hurdle was that I’d thought a lot about the magazine’s editorial and design, but I’d totally underestimated how long it would take to handle all of the ‘unseen’ stuff: things like getting advertisers on board, chasing up the ad creative, liaisoning with the printers, helping out customers with post-sale support, etc. As a result, the magazine took up a lot more of my time than I’d previously thought and the whole thing was, at times, pretty stressful. It was completely worth it, though. I’m over the moon with the end product and so were our customers: we sold out all 1,000 physical copies in under 2 hours!

Ira Rakatansky: As Modern As Tomorrow Monograph

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8 Faces Magazine

Production Method

Design

Elliot Jay Stocks

Printing

Prime Group