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BROWSE
Client
shatterbox
Quantity Produced
1,000 of each: Business Cards (for Six Names), Letterhead, Envelopes, and Memo Cards
Production Cost
$6,000
Production Time
2 Months
Dimensions (Width × Height × Depth)
Standard Stationery Sizes
Page Count
–
Paper Stock
Cranes Crest Fluorescent White
Number of Colors
4 Spot (Two Shades of Gray + 2 Fluorescents)
Varnishes
–
Binding
–
Typography
–
For shatterbox, “a video-based social community for students and young professionals to find inspiration and share ideas about innovative careers,” the design team at paperwhite studio put together a sophisticated and bold set of identity materials that uses the X as a motif in different ways. On the envelope, it is carefully aligned to the flap so that it breaks down the middle as you open it; on the business card’s back as a kind of metaphor to find a bright spot in a sea of sameness; and on the letterhead as a cool border running down the height of the sheet. Another lovely touch is the edging on the business cards, which wasn’t as easy to achieve:
The client for this project was very shy about using color in her stationery, so we thought edging would be a great way to incorporate it in a subtle and interesting way. As it turns out edging is not something every printer does or is willing to do, so the first challenge was finding a place that would do both letterpressing and edging. Our second challenge was matching the neon ink on the card to the ink on the edge, what we learned is that the 2 are not at all the same, and neon being such a pure color, it was important they match. All around, this experience really informed our idea of this process and although more complex than we expected, the results made it worthwhile.
Yup, worthwhile.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Armin
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 13, 2010
Filed Under
Stationery
Tagged with
edging
fluorescent
letterpress
stationery
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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