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BROWSE
Client
A Cowboy's Dream
Quantity Produced
Distribution items: 1,000
Room objects: 50
Production Cost
–
Production Time
2 months
Dimensions (Width × Height × Depth)
Letterhead: 8.5 in × 11 in
Envelope: A7
Business Card: 3.5 in × 3.5 in
Promotional cards: 3 in × 5 in; 4 in × 6 in; and 5 in × 7 in
Boxes: 10 in × 12 in
Burlap bags: 5 in × 8 in
Page Count
–
Paper Stock
Crane Lettra
Number of Colors
Across various pieces: PMS 1817, Black, Blind letterpress and engraving
As designers we like to explore, we like to challenge ourselves with the various aspects of what we do, what we are able to accomplish and that which is new. The team at KURO came together to work on the identity system for A Cowboy’s Dream, a luxury bed and breakfast in Alamo, Nevada. With a set of materials running the traditional gamut of items, the team really let loose with the items that are included in each room. Working with wood, engraving, burlap, metal, iron, and paper they beautifully instill a message of tradition and heritage on a twenty-first-century project.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 11, 2010
Filed Under
Identity Materials
Tagged with
collateral
crane lettra
identity materials
laser engraving
letterpress
materials
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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