ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Dimensions (Width × Height × Depth)
18.75 in × 26 in
Page Count
–
Paper Stock
French Dur-O-Tone Butcher White 80# cover
Number of Colors
4 spot colors: Process Yellow, O21 Orange, 2905 blue, and 469 Brown
Varnishes
–
Binding
–
Typography
Wood type: French Clarendon, Antique Tuscan, Tuscan Condensed, No. 508 Gothic, Gothic, No. 154, Latin Extended, Grecian, Columbian, and Ionic. Hand carved type.
By combining the use of a linoleum carving and the use of wood type Casey and Grant McGarr managed to create layer upon layer of details that reveal themselves bit by bit. One of the biggest challenges was to lock-up all of the wood type, but once it was done the designers could not be any happier with the result, which also includes several smaller illustrations in various styles.
Can you guess the order in which the inks were placed on the paper?
Vegas Vic Self Promotion
Production Method
Design
Casey McGarr and Grant McGarr, Inky Lips Press
Printing
Inky Lips Press
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 10, 2009
Filed Under
Posters
Tagged with
letterpress
overlay
poster
self-promotion
vinyl
wood type
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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