ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
O.K. Periodicals
Quantity Produced
1,500
Production Cost
Base cost: €5,500 (US$7,400)
(Achieved through fierce haggling and several partial sponsorships, and is not an average example)
Production Time
15 days
Dimensions (Width × Height × Depth)
170 mm × 240 mm (6.69 in × 9.44 in)
Page Count
96
Paper Stock
Munken Lynx 120gr
Number of Colors
CMYK + 2 color rainbow print
Varnishes
–
Binding
–
Typography
–
When producing a large amount of pieces it is hard to make each piece different from the one before, at least without resorting to digital printing that allows you to customize text and other details piece by piece. By silk-screening with a split fountain on the cover, each color blend is unique to each print, a technique that is replicated by forcefully “color-smearing” the interior pages. On their project description, where you can also see some additional images, the designers explain:
This issue has been submitted to an accident-prone production process. The first 32 pages have been exposed to multiple print errors and each cover has been screen printed in a special color combination. By giving serendipity a chance, each magazine is unique.
Surely a labor of love favored by a passion for hovering over the press which is reflected on each magazine.
O.K. Periodicals #2: Failure
Production Method
Offset
Silkscreen
Design
Research, editing and design: William van Giessen, Joost van der Steen and Bouwe van der Molen
Printing
Printing by Ando (The Hague, The Netherlands).
Binding by Hexspoor (Boxtel, The Netherlands)
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 18, 2009
Filed Under
Magazines
Offset
Silkscreen
Tagged with
offset
overlay
periodical
rainbow
silkscreen
split fountain
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Elbow Grease Magazine
Best of Local Magazine
nomad Magazine
ARCMTL + LA SERRES - Objets flottants Arts vivants Edition
Unfiltered Magazine