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A graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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Post
3421 E Latimer Rd
Bloomington, IN 47401

Phone
(917) 755-0750

Fax
(718) 228-6720

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Colophon

Headlines and wordmark
Druk Condensed XX Super by Berton Hasebe for Commercial Type.

Body
Neue Haas Unica by Toshi Omagari for Monotype. Served via fonts.com.

UCLLC logo
Custom lettering by Mark Caneso.

The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt

A limited-edition, tribute book to Unbreakable Kimmy Schmidt‘s wonderful and quirky debut season. This is a compilation of Kimmy Schmidt’s funniest, quirkiest, most heartfelt reactions made infinitely more memorable by her choice of words, construction of sentences, and outdated innocence. Each reaction is accompanied by the episode number and context in which it happened, its time stamp, and the type of emotion that fueled it.

We have a few un-numbered copies left, available here. There is nothing wrong with them that excluded them from being limited edition, we just did extras.

Full set of photos can be found on our Flickr account.

The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
The book.

The book is meant to be a very literal reflection of the show: it’s colorful, it’s bubbly, it’s unapologetically cheerful. The color palette follows Kimmy’s: Yellow, pink, and purple. The pages of the book alternate between yellow, pink, and purple stock and so do the inks. Pages are french-folded and bound with a sneaker shoelace because Kimmy loves to wear sneakers. The book is sent in a box with purple crinkle paper because crinkle and is accompanied by three gumballs, one of each color. Yellow, pink, and purple. It was a limited edition of 100 not to be exclusive but because all the books were handbound by us and we couldn’t have handled any more, not even if we made waffles out of it.

The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Package materials.
The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Individual package.
The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Detail of the alternating paper colors and scrumptuous shoelace.
The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt

The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt

The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Sample spreads.
The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt

The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
The top of each page shows what kind of reaction it was, on what episode it happened, and at what exact point it did. The bottom of each page describes what the reaction is about.
The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Silvery limited-editioning.

Delighted to report the 100 books sold out. Below are some photos from putting them together.

The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Stacks of pages that we got back from the printer.
The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Collating the stacks into books.
The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Getting ready to tie 100 shoelaces.
The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Stuffing the boxes.
The Gosh-dang-it-mommy-fudging-ham-sandwich Reactions of Kimmy Schmidt
Sealing the boxes.