Photo: John-Michael Maas/Darby Films

One of the key aspects of VisionSpring’s model are the Vision Entrepreneurs (VEs) — village-based individuals who have been prepared to do eye test exams and prescribe glasses — that hold public exams in different towns. To promote these events, VEs rely on posters, banners and handouts created locally to be able to attract potential customers and, in some cases, VEs face illiteracy and must be able to communicate through images. UnderConsideration worked with VisionSpring to develop a very basic set of field materials that could be easily updated and replicated, accompanied by a set of illustrations to enhance their communication impact.

We worked with illustrator Mark Andresen to create a set of illustrations that would cover different aspects of the benefits of eye glasses including two examples of before-and-after scenarios, a range of professions and crafts, showing the interaction between customers and VEs, and even a young person wearing prescription sunglasses. The ten illustrations were then customized for India, Africa and Latin America reflecting the ethnicity of each region.

The field materials were first used in India on September of 2008.

All photos: John-Michael Maas/Darby Films