Because we had a great set of characters to work with — F, P, O as in FPO: For Print Only — we decided to render each of them as the size of a perfect square, so even if the type looks as if it came out of the box, it didn’t. The wordmark has an inline that can change color, which is something we do every two or three weeks on the website, where we also use the logo rather big giving us the opportunity to gently place the description of the acronym within the O. The text “For Print Only” is typeset in House Industries’ Paperback.

Below are examples of the colored inline and an alternate version of the logo to be used at smaller sizes.