As a promotional idea for Brand New, our blog focusing on opinions on corporate and brand identity, we opted for a product that involved our ever-growing readership in its content rather than just forcing a product upon them. One uniting practice among identity designers — whether they do work for Fortune 500 companies or their local laundromat — is that of sketching logo ideas, typically dozens of them before refining them in the computer, so we decided to inquire about the different reasons of why designers sketch logos. With more than 300 responses through Brand New and Twitter we selected the most compelling 30 and produced a modest 32-page sketchbook.
Photo: John-Michael Maas/Darby Films
One of the key aspects of VisionSpring’s model are the Vision Entrepreneurs (VEs) — village-based individuals who have been prepared to do eye test exams and prescribe glasses — that hold public exams in different towns. To promote these events, VEs rely on posters, banners and handouts created locally to be able to attract potential customers and, in some cases, VEs face illiteracy and must be able to communicate through images. UnderConsideration worked with VisionSpring to develop a very basic set of field materials that could be easily updated and replicated, accompanied by a set of illustrations to enhance their communication impact.
For their 2008 Growth Capital Offering document applied through the Nonprofit Finance Fund, VisionSpring had the opportunity to use a cover fold-out page to tell its story in a more visual manner than the rest of the document allowed. As part of our ongoing work for this fledgling nonprofit organization, we designed an inside cover featuring photographs of VisionSpring’s activity around the world and a spread emphasizing the breadth, reach and impact of its model. The main diagram reiterates the original concept of the logo, as an organization whose central idea can generate global ripples.
In 2006 Rizzoli, in association with The Mayor’s Office of Film, Theatre and Broadcasting, published James Sanders’ Scenes from the City: Filmmaking in New York — an evocative and in-depth look at the joys and perils of filming in New York. The 288-page book was originally designed by Armin and Michael Bierut at Pentagram. To celebrate the book’s success and amazing imagery, Rizzoli’s Universe Publishing released a 2009 wall calendar designed by UnderConsideration.
Creativity magazine, a monthly publication from Crain Communications, brings together information and visuals of the most relevant work in advertising and design from around the world. With their May 2008 issue the publication underwent a physical transformation, taking it from an oversized 11 × 14.5 inches to a smaller, but still commanding, 10 × 12 inches and shedding its saddle-stitching in favor of perfect binding. UnderConsideration was in charge of segueing the magazine into the new format, maintaining the basic grid structure — that Armin had previously implemented with Michael Bierut at Pentagram when they redesigned the magazine in 2006 — while modifying the typographic and visual language to reflect a more sophisticated look.
Annual appeal for Scojo Foundation, an organization devoted to provide affordable eyeglasses to tailors, electricians, and goldsmiths around the world who live in poverty and depend on their jobs for livelihood. The appeal highlights the improvements and impact of Scojo Foundation over the past year and is distributed to potential donors, as well as functioning as a marketing brochure.
The Alliance for a Healthier Generation is an organization devoted to fighting childhood obesity by endorsing a healthy lifestyle and nutritious diet. They work with corporate, retail and education sectors to better different aspects that influence children; this brochure invites educational institutions to learn more about what they can do in their school districts.
Each year, Speak Up celebrates its anniversary by putting together Stop Being Sheep. A self-financed, twenty-plus-page, two-color, lovable booklet standing in at 4.5 x 6.5 in.. These publications gather each year’s most thought-provoking, amusing and enthralling commentaries that have been left on Speak Up, and are freely distributed among friends and peers and sold for a modicum price online to recuperate printing
and shipping costs.
Each year, Speak Up celebrates its anniversary by putting together Stop Being Sheep. A self-financed, twenty-plus-page, two-color, lovable booklet standing in at 4.5 x 6.5 in.. These publications gather each year’s most thought-provoking, amusing and enthralling commentaries that have been left on Speak Up, and are freely distributed among friends and peers and sold for a modicum price online to recuperate printing
and shipping costs.
Each year, Speak Up celebrates its anniversary by putting together Stop Being Sheep. A self-financed, twenty-plus-page, two-color, lovable booklet standing in at 4.5 x 6.5 in.. These publications gather each year’s most thought-provoking, amusing and enthralling commentaries that have been left on Speak Up, and are freely distributed among friends and peers and sold for a modicum price online to recuperate printing
and shipping costs.
With Speak Up celebrating its first anniversary, the first volume of Stop Being Sheep was born. A self-financed, twenty-plus-page, two-color, lovable booklet standing in at 4.5 x 6.5 in., that gathers the year’s most thought-provoking, amusing and enthralling commentaries. These are freely distributed among friends and peers and sold for a modicum price online to recuperate printing and shipping costs.
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