The famed brand name of Caesars casino in Las Vegas has been ushered into the burgeoning leisure and entertainment scene of Macau, China with the introduction of Caesars Golf Macau — one of seven golf courses around the world run by its parent company, Harrah’s Entertainment. UnderConsideration created a logo that signals the link between Caesars’ hospitality and entertainment experience and the promise of a grand golfing experience. We also created a limited business suite application establishing the use of black, red and silver.