PROJECT DETAILS AND IMAGES
Brand New, launched in 2005, is devoted solely to the monitoring, discussion and critique of brand and corporate identity work in all its manifestations and across all categories — Brand New grew out of the popularity of reviewing rebranding efforts on Speak Up and it now covers an even broader range of work as a dedicated site.
Brand New has grown exponentially in numbers and influence in less than 18 months — gathering up to 30,000 visits a day on special occasions, usually on the car-wreck logos.
Brand New is designed and programmed for MovableType.
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