Tony established the multidisciplinary design studio Spin in 1992. Named after his obsession with cricket, Spin has received international recognition for its work in identity, print, motion graphics and digital design.
In 2009 he set up the publishing company Unit Editions in partnership with the designer/writer Adrian Shaughnessy, with the ambition of making books by designers for designers. Unit Editions has published books on Herb Lubalin, FHK Henrion, contemporary typographic practice, Lance Wyman and identity manuals.
An avid collector of graphic design ephemera, in 2011 Tony curated a major retrospective of the work of Wim Crouwel at the Design Museum in London. Tony was admitted to the Alliance Graphique Internationale in 2006. 2015 saw the publication of a major monograph devoted to the work of Spin.