Mike is Founder and Creative Director of Reed Words – a brand writing agency in London. Over the past 20-something years, he’s founded two agencies and won a clutch of awards – including several D&AD Pencils, a Cannes Lion, and a glitzy chrome statue from LIA. He was foreman of the jury that awarded the first ever D&AD Black Pencil in Writing for Design. Today, Reed Words works across the globe with clients like Skype, Disney, Virgin Atlantic and London’s National Theatre, as well as creative partners like Mucho, FITCH, The Partners and Landor. The work covers brand strategy, voice, campaigns, UX – you name it. Or get Mike to name it – Reed Words does that too.