The Brand New Conference is a one-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms.

The Brand New Conference is organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit.

snapshots of the 2011 conference in san francisco

Photo by Steve Maller---Photo by Steve Maller---Photo by Steve Maller
---
Photo by Steve Maller---Photo by Steve Maller---Photo by Steve Maller
---
Photo by Steve Maller---Photo by Steve Maller---Photo by Steve Maller
---

All photos by Steve Maller. More on Flickr.

snapshots of the 2010 conference in new york

Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson
---
Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson
---
Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson
---

All photos by Eric Ryan Anderson. More on Flickr.

About the Identity

Details on the making of the “The Brand Debris Quilt.” Here.

Hotel Discount

Ace Hotel
20 West 29th Street
1. Book online
Use this link: acehotel.com/nyc-brandnew
2. Book by phone
(212) 679-2222
Mention “Brand New Conference”.

Medium room discounted rate is $369.00
Small room discounted rate is $299.00

Colophon

Typefaces used
FF Meta Serif by Erik Spiekermann, Christian Schwartz, and Kris Sowersby.
Proxima Nova by Mark Simonson.

Web fonts service
Typekit, one of our Presenting Sponsors.

presenting sponsors




Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 17

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 17




Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 26

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 34

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 34




Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 43

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 51

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 51




Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 60

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 68

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 68




Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 77

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 85

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 85



Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 94

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 102

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 102



Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 111

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 119

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 119



Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 128

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 136

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 136




EVENT SPONSORS



Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 149

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 157

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 157




Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 167

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 175

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 175




AFTER-PARTY SPONSORS



Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 188

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 196

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 196




MEDIA SPONSORS




Warning: Constant MAX_PATH already defined in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 209

Warning: Undefined variable $phpAds_raw in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 217

Warning: Trying to access array offset on value of type null in /usr/www/users/shinymda/arm1n/underconsideration.com/brandnewconference/2012/includes/sponsors.php on line 217