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Verizon by Ricky Sato Yamashita

Lead Image

ASSIGNMENT
I was asked to redesign Verizon's logo. My only constraint was to keep the essence of their previous logo intact.
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SCHOOL
University of North Texas
Denton, TX
COURSE
Advanced Typography
INSTRUCTOR
Eric Ligon
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Approach

My goal was to get rid of the redundancy in their original logo. The two separate focal elements told the same story, so condensing it into a single element would make a much bolder statement.

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Sketches and Process

Verizon by Ricky Sato Yamashita

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Solution

Verizon by Ricky Sato Yamashita



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DATE: May.06.2010|POSTED BY: Armin|CATEGORY: Consumer Product| COMMENTS:

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