Um-El Fahem by Nadav Shtreimer and Enav Tomer

ASSIGNMENT
We were randomly given an Israeli city and had to completely re-brand it under our own new concept. we got "Um-El Fahem", a very much conflicted arab city located on the boundary between the "territories" and israel.

SCHOOL
Shenkar College of Engineering and Design
Ramat-Gan, Israel

COURSE
Branding design

INSTRUCTOR
Noy Neayman

Approach

This project is total re-branding to the Israeli-Arab city “Um-El Fahem”, making it the center point for a dialogue between Jews and Arabs, under the title “dialogue through art”. Um-El Fahem is the only Arabic city in Israel with an active art gallery and art museum. We decided to use that in our new branding of the city. The logo and logos for the city institutes were hand-drawn and make dialogue through art. We mixed both Hebrew and Arabic characters to make the dialogue between the two religions living together in one city. The branding includes a logo for the city, sub-logos for the City institutions, direction signs, bus ad, a series of monthly posters, news-paper ad, a series of monthly events guide, gallery postcards, art college pencils and sketchbook give-aways, space design for the statue garden, entrance tickets for the art-museum, poster stickers, a city web-site and art blog

Solution