Troop 1589 by Daniel Gunther
ASSIGNMENT
Re-brand a non-profit organization that you believe in.
Re-brand a non-profit organization that you believe in.
SCHOOL
International Academy of Design and Technology
Troy, MI
International Academy of Design and Technology
Troy, MI
COURSE
Branding
Branding
INSTRUCTOR
Benjamin Weisbrodt
Benjamin Weisbrodt
Approach
While researching Scouting logos, there were some outstanding work, but none of the Troops had anything that really stood out. I came up with two goals for this project.
The first was to create something that no one else would expect from a Boy Scouting logo.
The second was to create an identity behind the once-established logo, that would grab the attention of the main target audience behind the BSA, which are the youth.
Sketches and Process
Solution
Daniel’s Website
DATE: Jun.23.2011
POSTED BY: Lauren DickensCATEGORY: Non-Profit COMMENTS:
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